With celebrity fashion brands on the rise, Retail Week looks at the top 10 businesses fronted by famous faces, according to the latest research
Celebrity-owned brands used to be few and far between, but recent years have seen more of them popping up than ever before, with famous faces increasingly realising the value of turning a passion project into a successful business venture.
In the hugely competitive sectors of fashion and beauty, where celebrity brands dominate, famous figures tend to have an advantage due to their large and loyal fanbases, compared with other new brands attempting to come up through the ranks.