Electronics company Samsung increased website visits and earned media impressions in New Zealand by targeting iPhone users with an app that gave them the experience of a Samsung Galaxy phone on their Apple handset.
Campaign details
Brand: Samsung Galaxy Brand owner: Samsung Entrant company: DDB NEW ZEALAND, New ZealandIdea creation: DDB Auckland Market: New Zealand Sector: Mobile devices Media channels: Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Search marketing, Social media, Television & Connected TV, Websites & microsites, Word of mouth, influencers, KOLs Budget: 5 – 10 million
Executive summary
Re:Re:Re: Samsung iTest
Team,
I’m writing because I’ve heard many of you are increasingly frustrated with what’s been happening out of New Zealand, where a…