Spotify is bridging the gap between podcasters and their listeners by launching a comment section for podcasts, which will start showing up on episodes today. Listeners can find the service’s new comment section by scrolling past the play controls or navigating to the episode page once they’re done listening. At launch, all posts will be private by default, and creators will have full control over what comments will show up on their page. They have the power to publish and unpublish any response they want. If they have no time to do that, they can enable comments for specific episodes only or opt out of the feature altogether.
The service is making it possible for all creators to oversee comments by giving them access to the updated Spotify for Podcasters app, whether or not they’re hosted by the company. Creators that aren’t hosted on the Spotify for Podcasters platform just have to claim their show through the app first. In addition to being able to control what responses get published on their page, creators will also receive notifications for new comments and for reaching show milestones. They’ll get access to analytics and insights on their audience, as well.
Spotify says listeners who engage with its interactive features, such as its Q&As and polls, are (on average) four times more likely to return to a show within 30 days. Those users also spend twice as many hours per month listening to podcasts than those who don’t engage with Spotify’s interactive features. The company intends to make its platform even more interactive and has more plans for fall this year. It also vows to continue improving its comments experience based on the feedback it gets from both podcasters and listeners.