back-to-school

If you’re waiting until August to entice shoppers with deals on back-to-school products, it may be a little too late. According to RetailMeNot’s survey of...

Most back-to-school shoppers will visit stores. A new survey provides insight into the habits of 2024 back-to-school shoppers.The majority (74%) of surveyed...

Similar to 2023, 85% of back-to-class shoppers say they will take advantage of Prime Day and other retailer sales in July to buy classroom...

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More than 75% of parents expect to have already begun shopping by July. There is good news for retailers in an annual...