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consumer insights

Founder Q&A: iRomaScents tech supports consumer fragrance shopping evolution

iRomaScents has introducing a new technology aimed at transforming how consumers select and sample fragrances. By providing personalized scent recommendations and streamlining the sampling...

Loyalty programs, in-store shopping important for consumers

Nearly half (49%) of consumers noted they’d be willing to download a brand’s app just to receive loyalty promotions or exclusive deals. ...

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