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We asked MCoBeauty to explain how they dupe cosmetics. They gave us a step-by-step guide

Australian cosmetics giant MCoBeauty has attracted global attention for its strikingly similar beauty dupes, but the company has kept the details of its product...

‘Is this really ethical?’ Iris sees her product being copied weekly, but she can’t afford to do anything about it

Small beauty entrepreneurs say they are struggling to stop copies of their cosmetics being released because they don't have the legal budgets to fight...

How Australia’s fastest-growing beauty brand gets away with copying cosmetics

MCoBeauty has become a multi-million-dollar cosmetics empire, but its path to success hasn't been without controversy due to its strategy of copying, or "duping",...

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