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shelley sullivan

We asked MCoBeauty to explain how they dupe cosmetics. They gave us a step-by-step guide

Australian cosmetics giant MCoBeauty has attracted global attention for its strikingly similar beauty dupes, but the company has kept the details of its product...

How Australia’s fastest-growing beauty brand gets away with copying cosmetics

MCoBeauty has become a multi-million-dollar cosmetics empire, but its path to success hasn't been without controversy due to its strategy of copying, or "duping",...

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