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S
haun Greenblo and Elliot Midalia are co-chief executives of Boody, a B Corp-certified fashion brand that specialises in underwear, socks and other basics. Their fathers launched the business in retirement and are now executive directors, while Greenblo and Midalia have lent a Millennial edge (such as introducing e-commerce) to Boody, now stocked in more than 14 countries and across 2000 doors in Australia.