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AS the Dragon Boat Festival draws closer, the Chinese tourism market is seeing a booming trend, with searches for holiday travel surging on domestic tourism platform Mafengwo amid the country’s stepped-up efforts in bolstering cultural tourism.

The online tourism agency reported a 166-percent week-on-week surge in searches ahead of the Dragon Boat Festival, also known as the Duanwu Festival. The three-day holidays will last from June 8 to 10.



BOOST SPENDING Tourists line up to take photos at the foot of Mount Qomolangma in southwest China’s Xizang Autonomous Region on May 24, 2024, as authorities seek to further boost the tourism market. XINHUA PHOTO

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