Travel Experts, a host agency with more than 500 affiliates, has released a mid-year review revealing mixed results for travel advisors across the United States in 2024.
While many advisors are experiencing increased or stable sales compared to the record-breaking year of 2023, others are facing challenges. The review indicates that 49.2% of respondents reported an increase in sales, 34% maintained the same level as 2023, and 16.8% noted a drop in sales.
Positive trends include an influx of new clients and referrals, the return of regular clients, and a growing focus on luxury travel. Many advisors report that clients are spending more on trips, partly due to higher average costs in 2024 and an increased interest in luxury experiences.
However, some advisors are experiencing a decline in sales, citing factors such as economic concerns, higher travel costs, caution surrounding the upcoming presidential election, and clients taking fewer trips. Additionally, many advisors face challenges related to time management, dealing with airline schedule changes, and slow responses from suppliers.
Despite the varying results, travel advisors generally believe that the industry remains on a positive trajectory. They note that their role has become increasingly important and more widely recognized in recent years. The review highlights a shift towards luxury travel and higher-value bookings, with some advisors reporting fewer clients but larger trips. Overall, the mid-year review paints a picture of a resilient industry adapting to changing client preferences and economic conditions.
Editor’s Note: This article was generated by AI, based on a press release distributed by Travel Experts. It has been fact-checked and reviewed by a TravelAge West editor.