Global technology company Travelport has announced the debut of the Content Curation Layer (CCL) to assist in the tech that powers travel bookings for hundreds of thousands of travel suppliers worldwide.
The CCL uses AI to trawl billions of trip options, helping agencies find the perfect match for their customers. As the latest enhancement to the innovative Travelport+ platform, CCL uses artificial intelligence (AI) and machine-learning (ML) to quickly deliver the right range of accurate, highly intuitive search results to its travel agency partners worldwide.
“Travelport’s role in the increasingly complex travel industry is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service,” Travelport CEO, Greg Webb (pictured), said.
“We believe AI and machine learning are powerful tools to do just that. The Content Curation Layer will allow travel agencies to provide travellers the right range of normalized, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples to oranges in an apples-to-apples way.”
Travelport’s Content Curation Layer is a powerful tech-enabler that uses AI and ML to sift through aggregated, multi-source content and returns search results faster than the average airline search response time. It identifies the most relevant offers for each traveler to create a faster, more intelligent search experience for the agent. This technology layer simplifies the delivery of retail-ready content to agencies and helps them curate options that are most desirable for the travellers.
One of the key features of the CCL is the Content Optimizer, a new Travelport+ product that offers agency customers greater control over all content types, including both traditional and NDC content. With the ability to apply agency-specific rules, agencies can use Content Optimizer to tailor search options and results, enhance revenue optimization and mitigate content choice overload.
“Our travel agency partners know their travellers well, and Content Optimizer gives agencies the ability to set their own rules and customise the type of results that are prioritised,” Webb said. “This innovative product offers agencies more control of their content, with the support of AI to save agencies more time and money.”