Ashley Madison is back in the headlines following the release of Netflix’s hit documentary, Ashley Madison: Sex, Lies & Scandal, detailing the fallout of the company’s 2015 data breach.
The controversial website for married people seeking extramarital affairs became the target of hackers, resulting in the exposure of sensitive information from 37 million users, including their names, email addresses, and financial data, which was subsequently posted online.
As outlined in the Netflix documentary, the impact of the breach was widespread, leading to celebrity scandals, lawsuits, and even two suicides.
Unbelievably, the company stood strong after the incident, although it was forced to pay US $11.2 million to settle US litigation, brought on behalf of affected users.
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Appearing on a new episode of Mumbrella’s one-on-one podcast series, Ashley Madison chief strategy officer Paul Keable spoke about how the Netflix documentary led to an influx of sign-ups.
“Any company that gets that kind of promotion is going to get a lot of attention turned towards it. We’ve certainly seen an increase in membership over the past couple of weeks,” he told host Rosie Drew.
Paul Keable
Keable, who joined the company in 2013, also reflected on how Ashley Madison managed to stay afloat following the blow and the strategies that enabled the company to overcome the significant setback and persist in its operations to this day.
“It wasn’t going to be an easy task, but I believed it was fundamentally possible. And the reason you’re interviewing me today is because we did do that,” he said.
“We had to come at the business from a different perspective, put a new voice to the brand and really show to our members that our commitment to them was our utmost priority above all else. And I think by doing that, we’ve been able to stand very tall.”
Listen to the full episode here.
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